In her early 40s and a mother of a 4-year-old girl, Banamallika Choudhury has been working in the development sector for quite a while, but soon quit to start her own dream project. “At NEthing I am trying to bring together art, culture, literature, design, activism and adda. This is where I find my ikigai,” she says, “I call it a feminist business model.” Banamallika used her gratuity as well as assistance from well-wishers to launch the project. Started in 2017, Banamallika says, “Living in Guwahati, I had always felt the need for a space that will hold all things creative, constructive and intellectual”. It’s her dream project – “a bookstore, a cafe, a store that holds locally made, environment friendly products and gatherings of people to share their poetry, music, writings, thoughts and ideas”.