Stationery includes both paper-based and non-paper-based goods such as pens, pencils, and art tools that are used to accompany writing. Folders, pen stands, ornamental things like streamers, and computer consumables have all been added to the mix over the years.
The rising standard of education in India (both primary and secondary) is opening up new chances in the stationery industry. Indian Stationery market holds tremendous growth potential as the country has nearly 22-24 crore students studying and requiring notebooks and other stationery materials. Increasing number of schools and offices, improved standard of living as well as shift in focus from inexpensive to premium quality products on account of rapidly growing economy are some of the crucial factors which would drive the demand for stationery products in India over the next six years. Further, government initiatives such as National Policy on Education and Sarva Shiksha Abhiyan to ensure low cost and quality compulsory education for all would also spur the growth of stationery market in India.