Detergent Powder

Detergent Powder also known as Synthetic Detergent was developed in the beginning of the Twentieth Century and in no time created in-roads into the realm of Fast Moving Consumer Goods which was earlier predominantly occupied by Detergent Soaps in this segment. Since Detergent soaps have comparatively less washing characteristics in hard water than synthetic detergents, synthetic washing compounds have been able to occupy a significant market which was enjoyed by washing soaps earlier. It is different from oil-based soap though both soap and detergent powder are surfactants. The Indian Detergent Powder market has continuously tough a considerable growth and is predicted to reach INR 49,067 cr. with a compounded annual growth rate (CAGR) of around 9% by 2024. The top detergent powder brands in India are Surf Excel, Henko  Matic, Ariel Matic, Rin, Active Wheel and Tide. For household purpose, synthetic detergent powder requires specification of ISO 4955-2000.