Advice I wish someone gave me before scaling

[Jalan Khann]

Hello! If you’re planning to scale your online store, here’s the truth: without knowing the key ecommerce metrics, you’re burning money. When I first started advertising, I thought more spending meant more sales. Wrong. My CAC skyrocketed while my LTV was pathetic, and I didn’t know it because I wasn’t tracking properly. Now every decision I make – from email campaigns to paid advertising – is backed by data. The numbers don’t just tell you, they protect you from your own incorrect assumptions.

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