Retail is the sale of goods and services from an enterprise to the final consumer. Retail marketing is the process by which retailers promote awareness and interest of their goods and services in an effort to generate sales from their consumers. India ranked 73 in the United Nations Conference on Trade and Development's Business-to-Consumer (B2C) E-commerce Index 2019. India is the world’s fifth-largest global destination in the retail space and ranked 63 in World Bank’s Doing Business 2020. Today, almost every household is depended on Online Shopping may it be for clothes, furniture, electronics, food or vegetables. After completing the course, one can become Sales and Marketing Manager, join in Agencies and Companies also have a part time job like delivery persons alongwith studies and other works.