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Modern Advertising Agency With DTP And Film Studio

Advertising is a well-known marketing strategy used by entities worldwide to gain and retain customers. The main objective towards advertising is to promote their goods and services. Traditionally advertisement may be done through newspapers, radio blogs but nowadays the modern way of advertising include making short video to convey the idea of the entity to the mass at large. Television advertising and online advertising is used the most in the modern era. The advertising agency market includes the sale of advertising services and related products by entities (organizations, self-employed individuals, and partnerships) that plan, develop, create, and manage advertising and promotional activities on newspapers, radio, television, websites, and social networking sites An advertising agency, commonly known as a creative agency or advertising agency, is a company dedicated to creating, planning and processing advertisements and sometimes other forms of promotion and marketing for its clients. Advertising agencies use a wide range of advertising strategies to create marketing campaigns tailored to customer needs. Advertising companies work closely with clients to collect information and display their advertising ideas, followed by the creative process of creating and distributing print and online advertisements.

layers background

Proposed Project MODERN ADVERTISING AGENCY WITH DTP AND FILM STUDIO

Capacity of the Plant/Unit (at 100% capacity utilization)

80

Year wise capacity utilization

Year

55%

Year

60%

Year

65%

Year

70%

Year

75%

Year

80%

Year

80%

Final Product

Advertisements

Infrastructure and Equipments Required

Building

CCTV

Electric Equipment

Employment Generation

2 Graphic Designer
2 Editor
1 Director
1 VFX Supervisor
1 Production Manager
2 Cameraman
2 DTH Operator
7 Helpers
2 Accounts Staff
1 Receptionist
2 Security Staff
2 Office Staff

Project Cost (subject to respective DPR) In Lakhs

Land (own)	-
Civil works and building (9500 sq. ft. @1200/ft.)	114.00
Interior (8850 sq. ft. @750/-)	66.38
Miscellaneous Assets	30.22
DG Set	3.70
Escalation & Contingencies	10.71
Preliminary & Preoperative Expenses	20.48
Sub-total (A)	245.48
Total Working Capital Required (B)	39.60
Total Project Cost	285.08

Means of Finance In Lakhs

	Amount
Term Loan (60% of A)	147.29
WORKING CAPITAL (60% of B)	23.76
TOTAL LOAN	171.05
Equity	114.03
Total Funds Required	285.08

Financial Benchmarks

	Year	Year	Year	Year	Year	Year	Year
Target Revenue	288.00	288.00	288.00	288.00	288.00	288.00	288.00
Break Even Point	58%	54%	50%	47%	44%	40%	41%
DSCR including Principal Repayment	2.17	2.55	2.97	3.43	3.96	4.53	4.74

Basic Assumptions

Power Rate Per Unit	8.5 Rs./Unit
Power Requirement	Rs. 7,18,692
Interest Rate Assumed	8.50
Repayment Period	12 months Moratorium and 7 years repayment.

Others

Training Institutes	N.A.
Whether the service is inthe Negative list under NEIDS and MSME?	No

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