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Proposed Project MODERN ADVERTISING AGENCY WITH DTP AND FILM STUDIO
capacity Capacity of the Plant/Unit (at 100% capacity utilization)

80


Year wise capacity utilization

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55%

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60%

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65%

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70%

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75%

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80%

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80%


Final Product

alu

Advertisements

Infrastructure and Equipments Required

image Building
image CCTV
image Electric Equipment

Employment Generation

  • 2 Graphic Designer
  • 2 Editor
  • 1 Director
  • 1 VFX Supervisor
  • 1 Production Manager
  • 2 Cameraman
  • 2 DTH Operator
  • 7 Helpers
  • 2 Accounts Staff
  • 1 Receptionist
  • 2 Security Staff
  • 2 Office Staff
Land (own) -
Civil works and building (9500 sq. ft. @1200/ft.) 114.00
Interior (8850 sq. ft. @750/-) 66.38
Miscellaneous Assets 30.22
DG Set 3.70
Escalation & Contingencies 10.71
Preliminary & Preoperative Expenses 20.48
Sub-total (A) 245.48
Total Working Capital Required (B) 39.60
Total Project Cost 285.08
Amount
Term Loan (60% of A) 147.29
WORKING CAPITAL (60% of B) 23.76
TOTAL LOAN 171.05
Equity 114.03
Total Funds Required 285.08

Financial Benchmarks

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Target Revenue 288.00 288.00 288.00 288.00 288.00 288.00 288.00
Break Even Point 58% 54% 50% 47% 44% 40% 41%
DSCR including Principal Repayment 2.17 2.55 2.97 3.43 3.96 4.53 4.74

Power Rate Per Unit 8.5 Rs./Unit
Power Requirement Rs. 7,18,692
Interest Rate Assumed 8.50
Repayment Period 12 months Moratorium and 7 years repayment.
Training Institutes N.A.
Whether the service is inthe Negative list under NEIDS and MSME? No
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